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Glocal Approach

In the internet 2.0 era, it is extremely important to build a scalable concept or platform which is universally applicable and portable while at the same time understand that content and business nuances are local and need appropriate customization. This awareness and the mindset to leverage this dichotomy without fighting it are the cornerstones of our approach.

Being Global and local at the same time is not a contradiction- it is the duality of business. All our products, solutions and platforms have been built with this philosophy.

The best demonstration of this Glocal approach is the portal services activity which draws talent from across the globe. Yet, deployment is managed at the local or the account management level which is geography/client-specific. This helps in tailoring HR policies and procedures consistent with the geography and the client’s needs.

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